← Back to Help CentreUpdated Jan 2026
Migration
Protect SEO during a migration
Avoid ranking drops when you switch hosts.
6 min read
Quick answer
Avoid ranking drops when you switch hosts.
- Migrations are safer when you plan the order of steps and keep your old host active.
- Testing on a temporary URL reduces the risk of downtime.
- Schedule cutovers during quiet hours for your business.
Key details
SEO drops happen when URLs change or redirects are missing.
Keep URLs consistent and preserve your sitemap.
Monitor Google Search Console for errors after launch.
Helpful tips
- Make a list of top traffic pages before migrating.
Quick checklist
- Copy files and databases
- Test before switching DNS
- Monitor traffic after cutover
- Keep old hosting active for 48 hours
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